New to eBay development?
Want to get to know the eBay API’s and navigate them like you’re a seasoned pro? Come join us for the Tips and Tricks session where eBay experts will provide all the do’s and don’ts when it comes to navigating the eBay API’s.

Learn more about the advantages and capabilities of browser-based mobile web applications. Christian Reitz introduces you to Netbiscuits, the cloud-based development and delivery platform for eBay’s mobile web portals. He gives real world examples on how eBay’s current mobile web portals were implemented, provides a sneak preview on the Rich Internet features of the next version of eBay’s mobile marketplace, and shows you how to implement your own mobile web project using Netbiscuits. Han Yuan talks about the integration of Netbiscuits’ mobile publishing platform into eBay’s home grown development framework eBox and shares some metrics with the audience, including information about the device fragmentation for eBay’s mobile portal.

Learn about eBay AdCommerce - eBay's PPC (pay-per-click) advertising solution.
We'll detail how apps can be built to provide services to eBay sellers and e-tailers to drive incremental traffic to their eBay listings/store or website. AdCommerce allows eBay sellers and e-tailers to easily advertise their products or storefront on eBay search results and category pages. Advertisers will have the ability to control exactly how much they pay for their marketing by specifying both a cost-per-click (the most they are willing to pay for each click on their ad) and daily budget. AdCommerce reporting will allow sellers to see exactly how many clicks they are receiving from AdCommerce and how many total sales are being generated from their ads. Come learn how the AdCommerce API services can be leveraged to build valuable marketing tools for eBay sellers and e-tailers!

Leveraging the Force.com Platform to Build Innovative and Profitable eCommerce Applications -- Including Best Practices and Opportunities for Using eBay APIs and Salesforce.com

Learn more about eBay Market Data and how it can help empower your business to give sellers great advice.  Learn from the experience of Terapeak and other developers that have utilized data from historical eBay sales to grow the revenue potential of their sellers.

Open eBay Apps developers
(formerly known as Selling Manager Apps) tell you about their experiences with the Open eBay Program. We will discuss how it was to create an app, publish an app, and how the app is performing from a business perspective … i.e. am I making money! This is a moderated panel and time will be left at the end for audience questions

There are a growing number of ways to monetize your mobile app or website. With PayPal's mobile libraries, you no longer have to ask for account information or store credit card details in order to get paid. Learn how you can integrate these libraries into your mobile products.

Best Match is the default sort order on eBay sites. In this session, we will:

• Review the fundamentals of Best Match and Format Mix Blending
• Go through all the major changes that were introduced since the last DevCon
• Discuss the upcoming features that will be added
• Answer all your questions

eBay is bringing value to its policies by being Clear, Concise, Consistent and Customer Focused in presenting our rules and expectations for sellers. Here we’ll present an overview of eBay policy, how it affects our sellers, and what tools we’re putting in place to help our sellers create policy compliant listings.

Learn how to use the sandbox effectively.  Find out what's new and improved, explore the features and functionality available that can help you do rapid development and testing before going live in production.

Have you wondered what kinds of sellers use apps created by developers? What apps do they use and why? What challenges do they face that a tool could solve? Come learn first hand what sellers have to say about these questions and more. Time will be left for Q&A with the audience.

It's 2010. I can do without my flying car, but where's my Internet TV? Listen to the guys from Boxee talk about the future of TV, online merchandising, remote controls, and how developers will shape the 21st century.

You've built a good, no, a great application. But how do you make money? Advertising models can be lucrative, but advertisers are increasingly looking for, and compensating, sources for high quality, high conversion traffic - not just volume! Learn how the eBay Partner Network team looks at traffic quality and how you can use this information to make your applications more profitable!

Traditionally many eBay seller applications have only pulled in basic sales information when getting data about eBay purchases. However, in order to properly fulfill buyer orders your application needs to pull in all transaction details from eBay. In this session we’ll discuss how to get all order-related information from eBay, such as pulling in transaction data and taxes for multi-item sales, mapping eBay shipping methods and costs to associated data in your system, and handling any errors or exception cases that may arise.

Talk about Shipping Services, a centralized service suite, offering various shipping capabilities for many customer needs. The service suite contains operations that enables users to Research Rates from various shipping carriers, ability to verify and validate shipping addresses and dispense shipping labels with paid postage.

What's on tap for eBay Web Services in the next year? Get the first peek at our roadmap in this session by eBay's Platform Product Manager, Aparna Pujar. This is always one of our most popular sessions, so we're offering it twice. Make sure you attend at least once!”

The session will provide an overview Microsoft Silverlight technology and how it enabled eBay in building a listing application for Casual sellers on top of eBay APIs. The session will talk to Silverlight features that allow developers and designers to build rich cross-browser and cross-platform applications using the same tools and technologies that are familiar to .NET developers. This session will include a demo Sketchflow app that was used in designing the eBay application and will conclude with a demo of the Casual Lister application.

Now that your application is done, you need people to start using the app. Driving traffic to the website where you market the application is key. Search engines can be a great source of traffic. In this session you will learn the very basics of Search Engine optimization. Keyword research, site architecture and ranking factors are some of the topics in this session.

How well is your eBay page or web application performing? We will teach you how to implement “tracking pixels” to monitor your pages and applications. We will also review advanced tracking and A/B testing of your web applications. This session is designed for developers with novice to intermediate technical skills (javascript and/or html familiarity).

How to prepare to launch your app within the eBay Apps Center, prepare your business, staff & infrastructure to reach a large number of eBay sellers, and learn how to avoid customer service problems.

What's on tap for eBay Web Services in the next year? Get the first peek at our roadmap in this session by eBay's Platform Product Manager, Aparna Pujar. This is always one of our most popular sessions, so we're offering it twice. Make sure you attend at least once!”

You wish your carriage did not turn into a pumpkin at midnight, and you wish your eBay transaction history were available for more than 90 days.

Thanks to the marriage of the eBay solution with Intuit’s QuickBooks Online accounting solution, your transactions are now available for a lifetime. The joint power of the Intuit's QuickBooks Online and Open eBay platforms offer an elegant opportunity to solve real problems for eBay sellers. This session explores the possibilites ... eBay transactions can be pulled into Quick Books Online and:

• adjusted for all related costs (shipping, PayPal fee, sales tax)
• categorized by customer
• and embellished with P&L analytics

All in a single coherent view – so you never enter data.

And developers can have a ball –

• access to a potential 4 million customers through the Intuit service APIs (SOAP and REST based)
• and a petabyte of data exposed through the Intuit Canonical Data Model (CDM)

Come to the party and learn about the Intuit API/CDM, eBay integration; glass slippers optional.

eBay Classifieds Group is an innovative leader in online classifieds, with several brands that span the globe. Our sites help people find whatever they’re looking for in their local communities — whether it’s a job, an apartment, a sofa, a car, a concert ticket, or a family pet. Many of our sites have recently built new product platforms and adopted the eBay brand name – including eBay Classifieds in the US, eBay Kleinanzeigen in Germany, and eBay Annunci in Italy – and are now experiencing fantastic growth. To support this growth we are building a new eBay Classifieds API and welcoming the eBay developer community to learn more about how you can work with us, whether its building a new Facebook application, an iPhone app, or even your own business. Please join us to learn more about eBay Classifieds, our upcoming Common API, and more details about our DevCon contest with a $5,000 top cash prize! For more information about eBay Classifieds Group, go to http://www.ebayclassifiedsgroup.com.

In early 2011 ebay will roll out a new suite of web services to drastically reduce the complexity in creating listing & inventory management tools for our marketplaces.  Specifically these services aim to nearly eliminate the need for developers to cache eBay metadata by delivering real-time inline contextual metadata, prevent developers from spending their time to re-implement all of eBay's selling business rules (let the service handle that for you), provide a framework for performing asynchronous processing / filtering / searching through "in progress" edits, expose listing draft preview capabilities...all part of a new platform that allows you to build tools that provide sellers a means to iteratively edit draft copies of their listing assets in an eBay hosted cloud.  To vet, harden, and refine the services slated for release in 2011 eBay is delivering a new set of Bulk Inventory Management suite in 2010 built atop the new services as a refference implementation.  Come see what we're up to. Share your thoughts and ideas. 

As the eBay marketplace continues to evolve, new requirements of sellers are enacted to improve the experience for the buyers and enhance the marketplace as a whole. As we saw in 2009 with new requirements for return policy and handling time to the removal of various options and features, maintaining accurate support for eBay features can be a complex task. Implementing this in an easily consumed fashion for users can be even more complex when working with the large volumes of existing information already stored on the behalf of users. We will discuss strategies to simplify implementation of new requirements while maintaining ease of use for sellers and use specific examples from previous requirement changes.

In this open and interactive feedback panel, talk directly with the key people running the eBay Developers Program business, product, and technology teams, along with the eBay Seller and Affiliate teams. Let us know what is and what isn't working well for you, and how we can continue to work together to make it easy for you to be successful eBay developers. Help us guide our program and product roadmap for the coming year and beyond. Bring your specific questions and suggestions.

Those who don’t understand history are doomed to repeat it. Control the destiny of your business and technology by mastering the early detection of elusive patterns of growth – and decline. Learn the five dangerous curves so you can understand where you are, what’s next, and how to avoid common pitfalls.

Marketing is an essential element of a successful product and business. A great tool that the audience doesn’t know about or understand can still fail. This session looks at:

• Determining what the eBay community’s software needs are
• Creative a niche
• Branding and naming for your company and your software
• User interface design and customer support.
• How to use eBay programs to connect with your target audience.
• The roles of trade shows, PPC, affiliate programs, and other methods of “traditional” marketing and promotion.
• Effective (and ineffective) ways to use social media for marketing, support, and customer interaction

PayPal has been developing payment tools for a decade. In one session, we'll go through ALL of PayPal's product suites with a sharp focus on what each is best for. If you've been trying to makes head or tails of PayPal's many products or figure out which best powers your idea, this is the session to go to. Whether you're new to PayPal or just to the new integration methods we're launching, this might be the session for you.

eBay Motors has introduced parts compatibility, a new way to list products that fit multiple vehicles while generating improved search results and more efficient listing operations. With this launch, developers now have even more opportunities to tap into the parts and accessories marketplace. Come learn about new tools and applications you can develop to help sellers connect with buyers and help buyers find products that fit their vehicles. In addition, you’ll get integration tips on this feature so you can begin to take advantage of this huge opportunity.

Whose User Is This Anyway?
An average internet user has about two dozen accounts. For an individual user, managing these accounts is inconvenient but for an online merchant with employees and multiple roles, managing multiple accounts reduces productivity, increases risks and costs. To solve this problem, the federated identity schemes, where users manage only one account with an Identity provider (IDP) and other online service providers(aka Relying Parties) consume that identity, has been introduced but only recently gained momentum with the success of oAuth and APIs such Facebook’s Connect, Google FriendConnect etc. Although these schemes are most popular in the end user space, they are moving gradually to business services and applications.
Adopting a federated identity schemes for a business service/application however is not straightforward. In this talk we focus on challenges and best practice of being a relying party.
We first briefly review popular identity federation schemas (OpenID, SAML, oAuth) then examine the common use cases and best practices in accepting and using identities provided by external identity providers (eBay, PayPal, Facebook, Google etc.) and finally offer architectural model and design blue prints for relying parties.

Since its inception in 2000 has become the world’s largest ticket marketplace second only to Ticket Master in overall ticket sales (even surpassing EBay at the time of the acquisition). A number of years ago, one of our product managers coined the phrase “StubHub Everywhere” alluding to the company’s desire to extend its presence into sites across the internet. Today it’s common to come across StubHub adds anywhere from fan sites like ESPN and Pandora to non-fan-centric information sites like latimes.com (and zillions of others through our advertising and affiliate networks). Many of these “presences” are made possible by the StubHub catalog feed and a palette of widgets based upon this feed.

Come to this talk to learn about the present and future services available in the StubHub affiliate platform.

PayPal has opened up it’s Global Payments Platform and released a suite of APIs which are driving innovation in online payments and helping in making the Wallet on the Cloud a reality. The guys who work directly with the new APIs will be on hand to show you what you can do with the hot new tools. It will also be your chance to let them know what you need to succeed.

eBay is, in essence, the first social network on the Web. Social media is in its DNA. Starting with the eBay Developer Blog back in 2004 and through today there are a variety of official company blogs that address key aspects of its business, community and technologies.

eBay Ink, the official corporate blog, is a unique social media forum that allows the company's management and users to engage in candid conversations about the company's business operations. Evolving from a traditional corporate blog into a "Life Stream," eBay Ink acts as a one-stop repository of online conversation and dialogue about the entire company and its adjacencies. In this session, find out how eBay's innovative use of Web 2.0 tools, such as blogs and Twitter, has given its external audience not only a voice but also a seat at the company's management table.

In this session, eBay's chief blogger, Richard Brewer-Hay, will provide a detailed case study behind the growth of social media innovation at the company. Including, but not limited to, the emergence of live-blogging via Twitter and eBay Ink. He will also address the development and implementation of social media guidelines and best practices. You will learn:

• How eBay Ink gives users and outside influencers an authentic look at eBay's internal operations
• The critical role that eBay employees play in posting content and responding to outside audiences across a number of blogging platforms
• How the eBay Ink Blog and Twitter feed provide transparency and remain externally credible to audiences

Hands on lab that demonstrates how to use the eBay APIs. If you are brand new to eBay APIs, this session will help you get a jumpstart in developing your application.

eBay is now open for business! Open eBay Apps takes the eBay platform to the next level by allowing developers to embed applications directly in MyeBay, where millions of eBay sellers manage their online businesses. The Open eBay Apps opportunity launched in August 2009, and now has 40 apps in the Apps Center.

Come learn about Open eBay Apps and hear about best practices for:

• Building your first Open eBay App
• Marketing your app in the Apps Center
• Managing subscribers
• Making money with the Managed Billing Platform

Come find out how to take your application to the next level on the eBay platform.

IPN, transaction information APIs and reporting are tools that you can use to get information on PayPal Transactions. Learn about how you can use these tools to automate and streamline Post checkout workflows. Overview session is followed by a demo and use use cases and we wrap up by outlining best practices and examples.